- Planned Purchase: Shopper makes a pre-planned decision, often with a shopping list, to buy specific items. For example, buying a tobacco product or a gallon of milk.
- Substitute Purchase: When a customer can't find a specific item on their list, or sees a better bargain a substitute purchase is made.
- Planned Specific Category: When a shopper plans to buy from a specific category, but does not have a specific product in mind.
- Delayed Remembrance: When a consumer is reminded of a need for something after seeing another product in the store.
- Add-on: This is a purchase made after a customer decides on a "magnet" item; for example the purchase of chips after selecting pop.
- Impulse: Seeing, smelling, or sampling an item in the store can create an impulse purchase.
According to the latest issue of NACS Magazine, there are 6 kinds of convenience store purchases:
Wednesday, April 8, 2009
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