Eye Level is Buy Level... at 9:31 AM

Since we learned from NACS Magazine there are 6 types of purchases, there are also things we can do to help our customer make their decision on what to purchase. We should have the right product, in the right place, in the right quantity, at the right time.

• Right Product: The right mix of products are important when space is limited. Nearly 90% of sales come from 10% of the items in our stores, adding too many new items can be a mistake. However, new items add excitement.
• Right Place: "Eye level is buy level" -This is the place were best selling items should be located and related impulse items should be placed nearby.
• Right Quantity: With limited shelf space and limited back stock storage, it is important (but difficult) to maintain the right quantity of merchandise.
• Right Time: The right time to have merchandise on the shelf is when the customer wants to buy it. The average exposure a section receives from a shopper is around 6 seconds, customers have no patience for hard to find items.